Purchase Decision through Product Innovation and Service Quality Analysis
نویسندگان
چکیده
This study aims to find the effect of product innovation and service quality on purchasing decisions Batik Zhorif in DanauTeluk Jambi District, Seberang City. research is a descriptive analytical examine causal or correlational phenomena, with population 125 consumers 67 samples. The results analysis show that there an 0.628 0.647. And joint simultaneous influence between 0.693. As for two variables studied, variable more dominant influencing decisions.
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ژورنال
عنوان ژورنال: Jurnal Ilmiah Dikdaya
سال: 2022
ISSN: ['2088-5857', '2580-7463']
DOI: https://doi.org/10.33087/dikdaya.v12i2.318